How to Track Your Brand Visibility in AI Search
AI platforms may reference or cite a brand’s website when its content provides useful information for answering a query. These citations can help establish the website as a supporting source, particularly when its content is relevant, trustworthy, and directly addresses the information users are seeking. According to Microsoft Bing, AI-generated answers use web content as grounding sources, and publishers can now monitor which of their pages are cited in AI-generated responses.
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